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Boxfit UK’s Role in Adidas Footwear Development

Boxfit UK’s Role in Adidas Footwear Development

14th Aug 2017

Boxfit UK pride themselves on being leaders in boxing gear and recently had a creative meeting with the Adidas footwear team to discuss their upcoming boxing boots!

It was a pleasure to be asked by Adidas for our viewpoint on designs and functionality, and we were able to put across our feedback from customers. We provided the information Adidas needed to make their final boot designs, which was an honour to be a part of.

Footwear Colours

As part of the session, we spoke about the colours that we think would work together, taking into consideration the kits we see and customise on a daily basis.

Trends

Looking at current trends toward lower style boots, we felt it was imperative that Adidas design these, but that they also offer a selection of higher style boots. The higher boot styles are still desirable and probably always will be. The choice of both gives boxers a quality selection and that’s never a bad thing.

Connecting Adidas with Boxers

We were particularly pleased to be able to give the sports brand assistance in filling in the gaps with customer feedback. In the shop, we speak to boxers every day and go to events where we chat about style and comfort and feel we have a great basis to speak up on what’s popular.

As part of this process, we were able to identify up and coming boxers that the brand may consider working with. Boxers coming up the ranks will get a boost from some free kit and this support from an international brand.

An honest approach

Ken Mills, owner of Boxfit UK states,

“When we spoke with Adidas we wanted to get across what our experience has taught us to make sure the new line would suit our customers and that the Adidas team had the knowledge to create something right for the market.

Whenever we speak to designers, we’re just honest and find that’s the best way to assist. At the moment we’re looking forward to stocking the new range when it’s released and hearing what our customers think.”

You can shop our Adidas Boxing range and get in touch with us for more information. Remember to follow us on Instagram to see the latest updates from us in the shop.